The population pyramid is changing. For decades, tourism has revolved around fleeting passage. But now, with an actively aging society, new possibilities are opening up.
In Spain, there are more than 16 million people over the age of 55 (INE, 2025). These are people who have built, cared for and contributed throughout their lives. Today they have time, health and the desire to enjoy themselves. And it may be that they have never considered living in a hotel…
So far. Andthat place can be your hotel.
A strategic alliance:
Your hotel becomes a home for retired people who wish to live for long periods of time.
depeeme manages everything: moving, storage, insurances, renting of your permanent residence.
The hotel maintains its essence: to offer hospitality, comfort and community, without additional investment.
Your hotel is already amazing, but now it can be a depeeme hotel.
Why now?
The baby boom generation is entering retirement with health, autonomy and economic capacity, and the tourism sector is ready:
Life expectancy
A 65-year-old can expect to live 21 more years and wants to do so with quality, community and purpose (INE).
Opening
30% of seniors are open to
coliving. (MAPFRE, 2024).
And what better coliving than a hotel?
Heritage
84% of seniors own a home
, and 35% are looking for
to make it profitable (MAPFRE, 2024).
Stability
In the low season, average hotel occupancy drops by more than 50% (INE, 2025).
We turn that curve into stability.
Long-term stays
With this model, we move from an average tourist
in Spain of 2-3 days,
to stays of months, and even years.
Services
Laundry, catering, physiotherapy,
hairdresser, cultural activities...
everything your hotel already offers, now
with constant demand.